Floriculture Crops and Its Marketing Trend

Floriculture Crops and Its Marketing

Indonesia consists of more than 3000 islands big and small island, scattering arround the equator, having good and favourable climatic condition.  As a tropical country with plains and plateaus, Indonesia can produce almost all kinds of floriculture crops. Producers of these commodities can be done by harvesting during the uninterrupted continuity of the season so it can continue to be met in order to meet market demand.

Market development of ornamental plants and cut flowers are fast enough, and it causes the domestic impact of changes in the management system of the traditional system of farming into agribusiness system oriented to the needs of consumers. Thus creating a market segment that uses high-quality planting material, although not so large, as shown by an increase of 10% per year. So be a farmer to get more happiness.

Development of the floriculture industry that is highly competitive need the support for science and technology based on the utilization of natural resources optimally, by considering national and global environment, the developing regions, improving the efficiency of agriculture and environmental preservation.
Saturation levels. Based on existing demand patterns over the years, divided into two kinds of trend and market demand for ornamental plants, namely
(1) demand is relatively fixed, less volatile, and
(2) demand is so many influenced by market trends prevailing at that time.
Demand remains relatively common to ornamental plants needed for the wedding, as the flowers are yellow and white (chrysanthemum), or interest 'sacred' with special fragrances like jasmine and tuberose. Similarly, the cut flower or leaf pieces that are almost always available / required in flower with a long vase life. Examples of this kind of cut flowers such as carnations, chrysanthemums, orchids, gerberas, lilies and roses (especially for the celebration of valentine's day), while examples of leaf crop such as asparagus stars, dracaena, silver dollar, and caspea.

The second type is the type of plants that demand is strongly influenced by trends that are usually created by the marketing trend of ornamental plants. For example, in the 1987-1988 crop year suplir so popular that all hobyist busy collecting maidenhair ferns, then faded again. In 1997 the plant from the family of bromeliads become popular and attracts many lovers of ornamental plants. Then in 1998 the famous CIRA plants with braided trunk and 1999 dracaena plants are arranged in such a way to be popular with the name of 'bamboo' water and is linked to the image ownership fortune.

Now of ornamental plants have been not so popular anymore. In early 2000 the popularity of the plants 'frangipani Japan' (Adenium sp) came and in 2002 his popularity had begun to wane again.
While the saturation level of the entrepreneur / producer of flowers and ornamental plants, still open for new investors to pursue this effort, because they open opportunities still quite large.