Communication Of Agricultural Market

Communication Of Agricultural Market


In line with the advancement of communication technology in other sector, in the agricultural sector in also required such the technology. Currently, many small and medium enterprises (SMEs) is emerging Indonesian agriculture community. It is very positive impact on the global economy in Indonesia and also in order to increase competitiveness in the provision of products or services in all areas. An example here could be various kinds of SMEs, ranging from agro-industry business and opened a business selling agricultural commodities, for example, the use of the Internet as a medium of information technology in supporting SMEs in agriculture can be translated into several points as follows:

Assertive communication, effectively and ethically is to analyze and develop solutions to the problems associated with agricultural development. It is conducted in order to critically analyze the effectiveness of communication management in developing solutions to the problems related to agricultural development. In order to be able to analyze the application and development of media and communication techniques the  appropriately involved in agricultural development is a must.

Communication

Internet is used as a medium of communication with the various parties. For example, here among SMEs in agriculture with suppliers. The owner can use e-mail to suppliers of agricultural commodities for example to order or otherwise party suppliers to communicate with agricultural SMEs. Communication here can vary, one that has been discussed earlier such as the use of e-mail. I saw agricultural companies that already use Yahoo! Messenger to negotiate with prospective buyers.

Promotion

This means the Internet is used as a means of promotion of services or products offered by the SME agriculture. For instance, SMEs can promote their products through the website or via the mailing list as well. media mailing list is the most effective way to offer services or products.

The mailing list activists create  a discussion forum based e-mail on a given topic. Persons or parties who are members of a particular mailing list usually have one thing in common purpose and also certain common interests. However, the problem is that there are many farmers in Indonesia who do not understand the times and technology, especially the use of ICT. It is a reality the range of access technologies that can be reached only certain parts of them. It is the primary obstacle and in my opinion lead to less efficiency and slow development in Indonesia. Whereas with the use of IT is in my opinion can be an indicator of long-chain solution on the agricultural market- marketing in Indonesia that until now has not been finding the right way to get out of the problem.

They have gradually known the ICT. Of course this is a positive impact on Indonesian farmers, making them the farmer entrepreneurs. Efficiency in time and the right information can make their productivity increase.